Study Shows Social Media Sentiment Towards Banks Turns Positive
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.
View ArticleThe Top 10 Most Valuable Bank Brands in the US
A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the top 10?
View ArticleThe Top 35 Banks on Facebook
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But those pages with the most fans don't have much (if anything) to do...
View ArticleDifferentiate Or Die: Boring Banks Need Brand Personalities
Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.
View ArticleExperiments With Pinterest In Retail Banking Fail Miserably
A year ago, banks and credit unions were pressured to hop on the bandwagon. But one year later, has anyone capitalized on the promise of Pinterest? No.
View Article10 Great Tablet Banking Features Enhancing The Customer Experience
Banks are rolling out features and functionality that incorporate many aspects of the branch experience that were previously unavailable in the mobile channel.
View ArticleThe Key to Building Bank Ads That Work
Whether you creating a print ad or Facebook promotion, one thing has never changed: The importance of building your message around a consumer benefit.
View ArticleDirect Mail Clinic: Bank Marketing Envelopes That Sell
Financial marketers can improve their direct marketing success by apply these best practices and proven techniques when designing envelopes.
View ArticleAmericans Rank the Top 10 Best and Worst Mobile Banking Apps
Why did U.S. consumers rank Citizen’s Bank highest? And what three critical areas do several banks need to improve in? Find out here.
View ArticleAmex Ups Ante In Bid For Walmart Shopper
Amex and Walmart have partnered to provide a valuable incentive to Bluebird customers while creating social buzz on digital coupon sites.
View ArticleWhy Banks Need Instagram
Banks and credit unions should exploit Instagram to show a human side to banking... while there is still an opportunity to stand out. The post Why Banks Need Instagram appeared first on The Financial...
View Article7 Essential Lessons For The Banking Industry From American Express
Here's how AmEx gets the most out of every stage of the customer journey, from account applications and onboarding, to engagement and referrals. The post 7 Essential Lessons For The Banking Industry...
View ArticleSustaining Social Media Success With Marketing Muscle
Subscribe to The Financial Brand via email for FREE!American Express first ran national TV spots for its OPEN Forum, an online resource and networking website for business owners, back when the social...
View ArticleDatahead: Returning to Normal?
Subscribe to The Financial Brand via email for FREE! $600 million: Amount spent by some 1,000 lobbyists on the financial reform Act. — Center for Responsive Politics 35% of people would gladly leave...
View ArticleIt’s Time to Use Social Media as a Growth Engine in Banking
Banking must move social media strategy from simply listening to improving customer acquisition, engagement, cross-sell and retention. The post It’s Time to Use Social Media as a Growth Engine in...
View ArticleGen Z, Millennials and COVID Fueling Rise in Buy Now, Pay Later Finance
It's both a payment and lending challenge — banks must match fintechs' point of sale installment lending service or they'll lose share. The post Gen Z, Millennials and COVID Fueling Rise in Buy Now,...
View ArticleHow Amex + Kabbage Partnership Is Disrupting Banking’s Status Quo
The offering (which also involves Green Dot) draws on heavyweight marketing and technology expertise targeting the lucrative SMB market. The post How Amex + Kabbage Partnership Is Disrupting Banking’s...
View Article18 of the Best Credit Card & Debit Card Designs in Banking
Even as people use digital payment apps more often, they still love a slick-looking card that gets noticed when they pull it out. The post 18 of the Best Credit Card & Debit Card Designs in Banking...
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